Colors: A Magazine about the Rest of the World (First 13 issues).
New York and Rome: United Colors of Benetton, 1991-1995. First Edition. Bilingual editions, in various sizes. Run of the first thirteen issues of the global magazine Colors, proposed by Oliviero Toscani to Luciano Benetton as counterweight to the late-80s editorial Zeitgeist of celebrity gossip and current affairs. Graphic designer Tibor Kalman was hand-picked by Toscani as the inaugural Editor-in-Chief, and would helm the publication through Issue 13. "If the Earth has become a Global Village, then Benetton is the Village clothing store. And like every good leading citizen, it feels an obligation to not only succeed in business, but also to improve the neighborhood. Its communications program is meant to raise an awareness of the issues that affect the life of the Village. Its advertising reflects its concerns for the community. To further these efforts, Benetton has founded Colors, the Village magazine. It is about what people in the Village do and see and think. It is about how each person in the Village is different" (editorial statement by Kalman in Benetton's Global Vision document, 1993). Themes addressed in these early issues include war, AIDS, race, ecology, religion, shopping, sport, and travel, with a keen eye for the controversial. All issues in this run uniformly near fine. Rare; a defining moment in late-20th publishing and design.