New York: Joseph Holtzman, 1997. First edition. Quarto. Premier issue of this quarterly magazine that announced an aesthetic that challenged the conventions of luxury interior designs featured in print, with a focus on the maximalist, unconventional, and idiosyncratic. In addition to its consistently novel content, the magazine regulary experimented with the magazine form; with issues die-cut into different shapes, one issue wrapped in a Rei Kawakubo bow, another in a Dries van Noten fabric swatch; decorated covers with glitter and flocking; a John Waters edited issue with a hole burned through the center of the magazine. The magazine ran through 2004, with 26 issues in all. This premier issue announced the arrival of something new - the now classic cover featuring an image of Raymond Donahue's bedroom, every inch of wall and ceiling covered in a collage of Farrah Fawcett print ads and memoribilia. Holtzman bankrolled this first issue, and it was produced in smaller numbers than the other issues. Uncommon. Hint of wear to the extremities, else fine.