N.p.: Foster & Kleiser, A Metromedia Company, circa 1960s. First Edition. Two thin quartos, stapled. Pair of company books excerpted from "Foster & Kleiser's Outdoor Advertising Manual." Commercially distributed to potential clients of Foster & Kleiser, the American billboard and outdoor advertising agency that eventually evolved into Clear Channel Outdoor. Striking color and black and white photography as well as design layouts reflects the era of Pop Art. Notable for both selling the concept of corporate branding via outdoor advertising and explaining the typographic, aesthetic, and installation techniques of billboard art, perhaps the most ephemeral and cinematic posters ever produced. Near fine in illustrated wrappers.