Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements. Budweiser Billboards.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.
Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.

Archive of Original Photographs and Related Material Presented to Budweiser for Potential Billboard Advertisements.

c. 1948 - 1970s. Collection of 4 presentation dossiers from 3 advertising companies pitching potential billboard locations to the Budweiser corporation. Collection is notable for its assortment of vintage photographs detailing the urban environments around the proposed billboard locations. A.H. Villepigue Incorporated dossier includes cover letter dated 1959, 5 pages of proposed billboard locations in New York City with tipped in gelatin silver prints, die cut to redact previous billboard advertisements, and a list of available outdoor advertising spaces in Manhattan dated 1957. Disosway & Fisher dossier includes cover letter dated 1956, 10 pages of proposed billboard locations in New York City, with 9 printed and 1 tipped in gelatin silver print, with billboards whited out to redact previous advertisements. One dossier from Foster and Kleiser includes 1 cover page detailing expected traffic circulation, and 8 silver gelatin prints of proposed billboard locations for Los Angeles, California, mounted to rounded mat board, with billboards shaded white to redact previous advertisements. The verso of each board details estimated circulation and viewership for the proposed billboard. Folder also includes one 17 X 24 inch map of Los Angeles, with hand stamped blue stars to indicate proposed billboard sites. Second dossier from Foster and Kleiser includes 1 cover page and 3 silver gelatin prints of proposed billboard locations for Seattle, Washington, mounted to mat board. As in the Los Angeles dossier, the verso of each board details estimated circulation and viewership for the proposed billboard. Archive also includes a collection of loose black and white and color photographs related to billboard advertising: 2 sets of duplicate 8 X 10 inch color photographs featuring images of New York City; 8 8 X 10 inch black and white photographs featuring images of New York City, some with attribution stamped to the verso by Thomas H. Murtagh, Photographer, Braun Photo Services, or Lewis Nemet; 1 5 X 7 inch black and white photograph of a Budweiser billboard. Villepigue and Disosway dossiers near fine, Foster and Kleiser dossiers both split at the seams, contents near fine. Some loose photographs lightly curled, small edge tears, etc.

Item #19846

Price: $6,500.00

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