New York: Colton Press Inc. / Leo H. Joachim, 1936. First Edition. Thick quarto. Comprised of 8 sections delineated by colored tabs: Production Data, Art and Photo, Eng. & Electro., Paper and Ink, Printing Process, Typography, Postal Information, and Index Guide. With several different papers, fold-out pages, etc. How-to information on many printing and advertising processes from the 30s, with impressive graphic design, typology, very nicely photographed. Ownership signature in pencil on front pastedown, tabs separating the sections are folded and edgeworn, with one detached and laid into the book; very good in shelfworn boards.