New York: Philip Morris Incorporated, 1965. First Edition. Square octavo. Published to accompany the travelling exhibition of some of the major figures working in the Pop and Op idioms in the mid-60s, including Andy Warhol, Roy Lichtenstein, Bridget Riley, James Rosenquist, and others. Sponsored by tobacco giant Philip Morris, their first foray into the world of art patronage. Illustrated with color and black and white plates. Light rubbing, faint creasing to corners and along spine; near fine in side-stapled printed wrappers.