Milwaukee: The Milwaukee Journal, 1950. First Edition. Quarto. Company book published by The Milwaukee Journal to highlight and sell the use of color in the newspaper. With numerous color illustrations reproduced from the paper. Accompanying text tells the history of color in media and innovative (1950s) printing techniques. Former owner's signature, light offsetting to pastedowns and endpapers, else near fine in spiral bound boards in a very good jacket with a quarter-sized chip and closed tear to the top of the front panel.